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# Column 010｜社名は最初のIR——「非上場」が上場するので、まず腕をほどいて説明してほしい｜A Company Name Is Its First IR
- URL: https://tokyobrainie.ghost.io/column-408bc361-971c3976-en/
- Published: 2026-10-29T03:00:00.000Z
- Updated: 2026-10-29T03:00:00.000Z
- Description: A company name is its first investor-relations statement: the shortest introduction it offers before any prospectus or earnings presentation. Then I read “HiJoJo Par
- Author: TokyoBrainie
- Tags: Column, English, #Import 2026-11-11 08:54

[English](https://tokyobrainie.ghost.io/column-408bc361-971c3976-en/) · [简体中文](https://tokyobrainie.ghost.io/column-408bc361-971c3976-zh-hans/) · [日本語](https://tokyobrainie.ghost.io/column-408bc361-971c3976-ja/)

A company name is its first investor-relations statement: the shortest introduction it offers before any prospectus or earnings presentation.

Then I read “HiJoJo Partners.”

Hi, JoJo.

In my head, Jotaro Kujo’s mother is waving. That is my association, not a claim about the name’s origin. In Japanese, the sound also evokes hijōjō: “unlisted.” Then comes an IPO invitation. Unlisted is going public? The business distinction is perfectly intelligible. The name simply starts the comedy before I can open the documents.

The official announcement says listing approval was granted on October 26, with trading planned for November 20.\[1\]

The website’s Prime service targets corporations and individuals with assets of at least ¥100 million; its online service targets individuals with at least ¥30 million.\[2\] A very casual greeting leads to a very formal entrance.

Meanwhile, management champions democratizing startup investment.\[3\] Broadening individual access is understandable. But after those thresholds, I picture democracy waiting at reception with proof of assets. The ideal heads toward the public square; the invitation turns toward the private lounge.

Then: “Team.” A member introduction.\[4\]

Suddenly my imaginary concert begins.

**“All right! Let’s introduce the band!”**

Guitar! Bass! Drums!

Actually: directors! Auditors! Investment management!

**Before the encore, could we have the investment report?**

This concert exists only in my head. The real page identifies departments and positions. “Directors and investment professionals” would sound more fitting to my ears.

Several people pose with folded arms. Fine. After the folded arms, unfold the numbers: purchase price, fees, valuation, responsibilities and exit conditions. That is what I want to read next; I am not claiming the company never discloses them.

The company also describes investment opportunities focused on global unicorns.\[1\] I want investment terms, not a souvenir photograph with a mythical animal. Calling it a unicorn does not give my wallet wings.

To be fair, the site explicitly warns that transfers or sales of fund interests require the operator’s consent.\[2\] Criticism must not erase disclosures that are actually there.

This is a judgment about naming and presentation, not investment performance. A company name cannot establish business quality. But it can show how a company wishes to introduce itself: approachable, expert, exclusive—or all three at once.

To me, all three have arrived together and blocked the doorway.

**A company name is its first IR statement. Did we forget?**

Would I buy? My first response is still a punchline.

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[Original Notion archive](https://app.notion.com/p/408bc361ccd28193a63ffc26971c3976?pvs=204&ref=tokyobrainie.ghost.io)